Hybridization, biotechnology, sensory experiences, personalization… What will beauty look like in 2027?
During our webinar on Beauty Trends for 2027, the MAPRECOS teams analyzed the trends that are expected to influence the future of the cosmetics industry.
One thing is certain: the lines continue to blur. Between skincare and makeup, performance and sensory experience, science and well-being, consumers are looking for products that are not only more comprehensive but also more personalized and enjoyable to use.
A look back at the major trends to watch to inspire your future developments.
1. Skinification blurs the lines between categories
The trend toward "skinification " continues to grow. Makeup is no longer just about enhancing beauty—it also moisturizes, protects, and cares for the skin.
The textures are becoming more fluid, offering light to buildable coverage, while the formulas incorporate more active ingredients traditionally associated with skincare.
Tinted drops with peptides, concealer creams with encapsulated pigments, tinted serums, and formulas that combine makeup application techniques with serum formulations exemplify this questto blend aesthetic performance with skincare benefits.
This approach is also making its way into hair care, with routines and active ingredients that are increasingly inspired by skincare trends.
2. The lips regain their color
After several seasons dominated by the minimalist “Clean Girl” aesthetic, lips are becoming more prominent and expressive.
Blurred tints, concentrated at the center of the lips, are paired with mirror-like glossy finishes and metallic lipsticks. Texture combinations are also on the rise, particularly with transfer-proof lip pencils paired with liquid lipsticks or glossy tints.
However, the trend toward combining skincare and makeup remains very strong: balms, oils, and other lip products are increasingly enriched with peptides or lipophilic hyaluronic acid.
Color is making a strong comeback, but without sacrificing the skincare aspect.
3. Glow, glass skin, and pearlescent finishes: light in all its forms
In 2027, brilliance will take many forms.
A glow can be achieved with active ingredients such as vitamin C or astaxanthin, as well as with moisturizing and film-forming formulas to create the “glass skin” effect.
Pearl powders, on the other hand, allow you to explore a more visual dimension with glow drops, blush serums, and other illuminating products. Self-tanning serums and drops round out this quest for a luminous, buildable complexion.
The SunSHINE pearlescent pigments offered by MAPRECOS provide numerous possibilities for creating these effects and adding luminosity, shimmer, and sophistication to formulations.
4. Biotechnology is cementing its place in the beauty industry
Science continues to fuel innovation in the cosmetics industry.
Among the active ingredients attracting particular attention are PDRN, NAD+, and NMN, which are associated with topics such as cell repair, elasticity, and support for collagen synthesis.
This trend goes hand in hand with broader research on longevity and prevention, as consumers pay increasing attention to the active ingredients used in their products.
To support these developments, MAPRECOS offers a range of solutions , including: salmon-derived PDRN; vegan alternatives ranging from PDRNL1 to PDRNL7; NAD+; vitamin B3; various grades of vitamin C; and spicules for formulations inspired by microneedling.
5. Texture becomes an experience in its own right
A product’s effectiveness is no longer enough: using it must also provide an experience.
Dosage forms and formats are therefore becoming increasingly important in product development.
Among the areas explored:
- hydrogel masks designed for different areas of the face;
- masks designed for extended wear;
- refillable sticks and jelly textures;
- sensory shower gels;
- toner pads;
- patches to wear during the day;
- Refreshing mists enriched with active ingredients.
More than just a vehicle for the ingredients, texture thus becomes an integral part of the product’s promise and the beauty ritual.
6. Perfume Becomes Functional
Perfume, too, is part of this concept of ritual.
Body and hair mists are particularly well-suited for layering and for applying multiple times throughout the day.
At the same time, functional fragrances are exploring a new dimension of scent by associating it with concepts of relaxation and well-being.
Formats are also evolving: scented sticks, scented sunscreen sprays, and even scented tech accessories demonstrate the potential for diversification in this category.
7. Hair care is becoming more premium and adopting the conventions of skincare
Hair care is evolving toward increasingly elaborate routines.
Scalp serums, targeted treatments for the ends, professional-grade products for at-home use, and solutions specifically developed for textured hair are all evidence of this trend toward premium hair care.
This development paves the way for more technical and sensory formulations, particularly those using peptides, peptide complexes, hydrolyzed proteins, hydrolyzed keratin, and sensory emollients, such as those available in the MAPRECOS catalog.
8. Chrome, shimmer, and duochrome are making a comeback
After subtlety, it's time for some drama!
Shimmer is making a comeback in a more subtle and sophisticated form: duochrome eyeliners, glittery liquid eyeshadows, chrome effects, and graphic makeup are bringing color and light back into makeup looks.
The trend has also spread to nails with magnetic nail polish. When exposed to a magnet, the black iron oxide particles align to create, among other effects, the spectacular “cat’s eye” look.
Combinations such as SunSHINE Mystic Black and SunSHINE Soft Beige also allow you to explore duochrome effects and unique plays of light.
9. The pet care industry is adopting the standards of the cosmetics industry
Another area to watch: pet care.
Products for animals are gradually adopting the concepts of skincare, body care, and hair care: shampoos, paw balms, sprays, dropper serums, and even fragrances that respect the animal’s microbiome.
The product also reflects a genuine focus on design and user experience, featuring decorative patches and eco-friendly packaging.
MAPRECOS offers a variety of solutions suitable for these applications, including sophorolipids, zinc ricinoleate, soothing active ingredients, hydrolyzed proteins, and plant-based charcoal.
In summary: What are the key trends to watch for in 2027?
While innovations continue to proliferate, six major trends are expected to shape the beauty industry in 2027:
- Longevity & Prevention
Developing approaches that support the skin and hair over time. - Neurocosmetics & Wellness
Making beauty an experience that goes beyond the mere pursuit of visible results. - Hybridization & Multifunctionality
Combining multiple benefits, uses, and categories within a single product. - Science & Biotechnology
Leveraging new generations of active ingredients and a more scientific approach to formulation. - Diversification
Exploring new categories and markets, from functional fragrances to pet care.
Customization Offer products and routines that are better tailored to each person's needs and expectations.
Envisioning Tomorrow’s Formulations Today
By 2027, beauty is therefore expected to be more hybrid, more sensory, more scientific, and more personalized.
Behind these trends lies, above all, a shared ambition: to offer products that combine effectiveness, user enjoyment, and a unique selling point.
At MAPRECOS, we keep up with these trends to identify the ingredients, textures, and concepts that can support your future product developments.
Do you have a formulation project inspired by these trends? Contact our team to discover the ingredients and solutions tailored to your future developments.
